8/27/2013

If social media is the new television, then it's up to brands to ensure their social content is compelling enough to keep people's attention, writes Peg Fitzpatrick. That means focusing on entertaining people and adding value, rather than simply talking about yourself. "I'm not suggesting that you railroad your brand or water down your solid content, just that you also make sure that you're interesting and worth following on social media," Fitzpatrick writes.

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