A positive user experience is one of the biggest factors that determine whether potential customers return to your website, so it's worth paying attention to the smallest details, writes Ludmila Pasol. Spend time mapping your site before you start building it, and once it is finished, test it for usability and speed, she adds. Pasol compiles a list of 30 free or low-cost user experience tools, including interactive wireframe programs and remote usability testing services.

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