8/23/2013

Buzzfeed is working with Horizon Media and Interpublic Group's UM to show employees at the media agencies how to best advertise on Buzzfeed's website and create shareable Buzzfeed-style posts. Buzzfeed is also working with both agencies to develop accurate audience metrics that help calculate post success. The custom training is aimed at building a sustainable pipeline for creating consistently popular posts, Buzzfeed's Jonathan Perelman said.

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