The interest in the latest superfruit started with the Purdy family farm in Saskatchewan, Canada, looking for a new stream of income to offset fluctuations in wheat prices. The Saskatoon berry grows in big bushes on the edges of wheat fields on the high plains. They are described as looking like a purple crabapple and are chock-full of antioxidants. Sandra Purdy started a food company called Prairie Berries and is selling them frozen or in jams, toppings and syrups.

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