In a new Cheerios campaign by Saatchi & Saatchi, rapper Nelly gives Buzz the Bee a style makeover and remixes his hit "Ride Wit Me" with all honey-based lyrics in a set of five 30-second spots directed by Hype Williams. Cheerios' "Must be the Honey" campaign will also have a billboard, radio and digital ad backing. "I've worked with some very talented artists and thought 'I think it's about time I work with the Bee,'" said Nelly.

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