Coca-Cola's first all-digital campaign has resulted in 4 million visits to the 40 websites created for the effort, and about half of those views came as a result of visitors sharing media with friends, the company said. Visitors to the "Ahh" campaign's sites stayed for an average of two-plus minutes, a "time spent" factor that exceeds the time teens would pay attention to a television ad. "The objective was engagement. We got teens going from one site to the next once they go in," said Jennifer Healan, Coke's group director of integrated marketing.

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