Hoteliers can make their website one of their property's most lucrative booking channels by optimizing the site with an attractive design, support for multiple languages and back links to popular social media channels, writes Pedro Colaco, president and CEO of GuestCentric. "Hoteliers should be able to promote their properties online regardless of their size. As hoteliers need to increase direct traffic to their hotel website, it is clear that they should give preference to both the hotel website and the hotel booking engine," Colaco writes.

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