8/21/2013

Marketing e-mail lists that you have compiled can go stale because of a variety of reasons related to the recipients' changing lives, writes Karen Talavera of Synchronicity Marketing. For this reason, it's important to regularly send messages to the e-mail addresses you have. And if you suspect your list might be outdated, send a reminder that tells recipients how their addresses got into your system and what kind of value you can provide, she writes.

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