Drippler is optimizing its mobile application for Android devices, Sarah Perez writes, with the main purpose to extend its users beyond the current 7 million. The app aggregates news related to users' operating systems and their specific models of smartphones, honing in on what's relevant, including device-friendly apps. "We recently started working on pilots with selected developers and brands to monetize some of the app install and product purchases we're driving," CEO Matan Talmi says.

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