Achieving a demand-driven supply chain is now feasible with the rise of cloud-based technology, which makes vertical integration of companies possible without the infrastructure requirements of the past, write Pierre Mercier and Julian Morley of The Boston Consulting Group. They add that in addition to deploying cloud-based technology, companies should also implement the right strategy. They advise focusing DDSC efforts where the benefits can be maximized, revisiting data management, aligning performance targets and incentives of all supply chain participants and changing company behavior.

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