Facebook is looking for developers of mobile games to take advantage of the social network's publishing platform and mobile-ad products. "Facebook has incredible social interest data on people, so the potential to leverage that for gamers' benefit to sell more games is a potential upside for game developers. I would guess Facebook is going to have a big influence on the mobile gaming area, just based on how much people are using the mobile version of Facebook," said Doug Schumacher, co-founder of social media content strategy tool Zuum.

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