More than 128 million Americans and 24 million U.K. users access Facebook every day, the company said in its first local-data breakdown for marketers. The company also revealed that 101 million U.S. users visit the site each day on mobile devices. Facebook wants to be "explicit and say this is the amount of people you can reach tomorrow" or "when you are launching a movie," said Carolyn Everson, vice president of global marketing solutions.

Full Story:
Reuters, Adweek

Related Summaries