Former Ticketmaster President Nathan Hubbard has been hired by Twitter as its first commerce chief, part of a larger move to promote shopping via the social network. Hubbard says the goal is not to compete with Amazon or eBay, but to work with retailers to help them improve their own online-sales efforts through Twitter. "One of the hallmarks of Twitter's entire approach has been partnering. We're going to take the same approach with owners of physical and digital goods," Hubbard says.

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