Retailers are touting high growth rates for their online sales, but they rarely disclose actual numbers unless prodded by the Securities and Exchange Commission. The SEC questioned Target's double-digit percentage growth in online sales, forcing an admission that they ultimately "represented an immaterial amount of total sales." Wal-Mart has also revealed similar results -- more evidence that "many big retailers are still struggling to turn the Internet into a big part of their business," Shelly Banjo and Paul Ziobro write.

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