8/9/2013

Many parents plan to shop online as they search for back-to-school deals, so it's critical to make sure your brand is visible on the Web, writes Rieva Lesonsky, CEO of GrowBiz Media. Plan ahead, refine your approach to search-engine optimization and consider paying for ads on Google, she writes. Make sure your website is easy to use, and consider offering discounts or special deals to attract business.

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