Deploying collaboration tools in a business calls for a cautious approach, says Chris Morace of Jive Software. Failures in control, management and measurement can be fatal errors in such deployments, he says, and how collaboration tools are rolled out within an enterprise is also critical. "Collaboration without purpose makes no sense. You've got to have a job you're trying to get done or something very purposeful you're trying to do if you want it to stick and get the value," Morace says.

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