Getting some traction in the market is important for a first-time entrepreneur who is looking to raise cash for a startup venture, writes Wade Foster, co-founder and CEO of Zapier. In general, traction is all about demonstrating short-term growth and presenting "a long term story about growing the business into a company with IPO potential," he writes. Becoming part of an incubator can help move your company in the right direction, he writes.

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