Earning good press coverage is still some of the most important public relations your company can do, and readily searchable articles enhance search engine optimization, writes Cheryl Conner. Customer reviews are also an increasingly important part of public relations and word of mouth, so encouraging happy customers to publish reviews on sites such as Yelp can also improve SEO. On social media, make sure to use hashtags to make information you post more readily searchable, Conner adds.

Full Story:

Related Summaries