Using social media can boost your chances of sales success by allowing you to learn more about prospects and the issues they face, writes John Jantsch. He lists a number of tools that can be used to gather information, interact with customers and add value to the sales process. "The changing world of sales has in some ways become more complex and in others more open, but one thing will likely never change -- the sales professional that consistently finds ways to offer more value will win," he writes.

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