8/23/2013

Infographics are appealing for business-to-business efforts, even in "boring" industries, as long as companies tie images to industry niches or important events, writes Tom Demers. Infographics need a key concept, which can be events or even how-tos, the latter being especially helpful for content areas that tend to be confusing. Targeting groups that often share content is another fruitful strategy, writes Demers.

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