Kohl's is building on last year's mobile success for it's back-to-school campaign, expanding the SMS effort this year with rewards for shopping online and in stores. "Unlike e-mail, SMS provides immediacy since more than 95% of texts are ready within four minutes.
If Kohl's relied exclusively on e-mail, the retailer’s communication would likely be buried in many customer e-mail inboxes," said Jeff Hasen, Mobivity's chief marketing officer.

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