L'Oreal is putting its digital media buying and planning up for review and will allow three-year incumbent Moxie to defend the account. Marc Speichert, L'Oreal's chief marketing officer for the Americas, said the company's digital spending has doubled since 2010 and will continue to increase at a double-digit pace. The review was triggered by a need to see "how TV and print are digitizing" and examine digital's return on investment "on a very granular level," Speichert said.

Related Summaries