Maaii's variation on popular mobile-messaging applications is to offer international in-app voice call credits for performing certain actions and allows users to buy minutes outright, much like Skype. "That the app leans on telephony and has a Skype-style feel to it is no coincidence since Maaii is privately-funded by a Hong Kong mobile operator and led by Chris Lewis, who was formerly head of Skype in Asia," Jon Russell writes.

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