When Electronic Arts introduced the John Madden Football video game in 1988, the title wasn't very impressive by today's standards, Adam Najberg writes in this blog. With the release of Madden 25, the game now stands as the market juggernaut. John Madden Football "has gone from text and tinny sound to real-life announcing and voice commands through the Xbox Kinect. It has gone from flat, 2D animations to full-motion 3D. Later this year, with new processing might, it won’t need the same compression on next-gen consoles that you need right now, opening up a whole new world of possibilities," Najberg writes.