8/23/2013

Real-time bidding will increase its share of the digital display advertising business as marketers become more familiar with the programmatic technology, per eMarketer. RTB is expected to grow 73.9% this year to $3.34 billion and hit $8.69 billion by 2017, with its share more than doubling from 13% in 2012 to 29% in 2017.

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