Michael Kors has produced an interactive application for Facebook that allows users to take a fragrance-themed adventure as a way of promoting its three new fragrance products. Choosing Glam, for example, will launch a video that sends the user to a luxurious photo shoot with a glass of champagne, allowing the user to share pictures to social media along the way. The campaign also includes a website to display all of the shared photos and other photos tagged with the #sportysexyglam hashtag.

Full Story:

Related Summaries