Enthusiasm among developers for the new Windows Phone App Studio was bigger than expected, Alex Wilhelm writes. About 30,000 developers signed up in the first two days. Moreover, Microsoft's Bryan Tomlinson has adjusted his pitch for the application builder well, moving from the notion that it is for "savvy developers" to the sensible idea that "the app would be great for individuals who want to load their lightweight apps directly onto the phones of their friends, to help folks get their first taste of development," Wilhelm writes.

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