8/15/2013

Consumer interest in cocktail mixers is growing, according to a report by Technomic. The report predicts steady growth for the category, which includes prepared mixes, juices, carbonated soft drinks and energy drinks, through 2014. "The continued growth of spirits and cocktails in bars and restaurants, combined with flavor and product innovation on the part of mixer suppliers, is creating momentum in the category," said Donna Hood Crecca, senior director at Technomic.

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