Kimberly-Clark has launched an interactive mobile campaign for its Night*Time Pull-Ups, encouraging users to tap a switch to see the training pants glow in the dark. "With rich media and mobile advertising, we were able to highlight the glow-in-the-dark feature of Night*Time training pants in a breakthrough, interactive way to help mom motivate her toddler and make the process a fun bedtime routine," said Senior Brand Manager Cristoph Zickler.

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