Real-time social software provider Livefyre has teamed up with NASCAR to allow race fans to discuss the latest news on NASCAR.com. Fans can add others to the conversation by tagging them on Facebook or Twitter. "NASCAR's digital platform is all about deeper engagement and providing the ultimate second-screen experience for our fans. Utilizing Livefyre on NASCAR.com allows us to give them a social experience to connect with NASCAR content and with one another," said NASCAR's Marc Jenkins.

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