Branded pop songs are being taken to the next level with cover versions for Oreo's "Wonderfilled" ditty, Sam Thielman writes. Owl City's Adam Young, country singer Kacey Musgraves and pop-rap group Chiddy Bang have all taken a turn. Chiddy Bang's version "is arguably the best riff ... [using] a percussive electronic version of the melody as something between a backbeat and a hook," Thielman writes.

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