Dave Minnick, president of Purity Organic, said the company is ready to expand beyond its footholds in the Northeast and West and recently added distribution in the Midwest. "If someone wants an organic juice at a great price of $1.99, we’re there for them, and we’re in a lot of locations," he said. "And we’ve got a longer shelf life [than raw juice products], which our retailers and our distributors like."

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