Social media offer a time-pressed small-business owner an inexpensive way to reach customers, but only if certain rules are followed, writes Curt Finch, CEO of Journyx, a payroll automation company. First, start with Facebook and Twitter and consider using a service to load all of your daily social media content with one stop. Second, use social media to advertise discounts and be sure to respond to customers who connect with you there, he writes.

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