On-demand TV services, excluding sports, adult and subscription VOD, are on track to grow 44%, totaling $6 billion by 2018, according to Dublin-based Research and Markets. The on-demand segment by that time is expected to make up 2.9% of the $203 billion pay-TV market. Digital cable on-demand TV will make up nearly half of the category, with revenues expected to rise nearly 200% to $2.7 billion in 2018.

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