Pinterest's photo-driven model is proving to be a rich merchandising tool for retailers including Nordstrom and Lowe's, which use feedback from the social sharing site to determine which products are resonating with consumers. "That represents a level of buying intent that we've never really had before ... essentially targeting that is down to an individual item at an individual. That's not knowledge that anyone else has," Curalate CEO Apu Gupta said.

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