The only way for travel managers to survive amid the explosion of open booking in the travel landscape is to adapt with new methods and tools to monitor bookings outside approved channels, several travel-industry leaders say. "This new style of travel management embraces a need. This is a win for travelers because more open booking is easier. It is good for vendors because more travelers can use brand.com websites. And it is a win for travel managers because they have more data on more travelers than ever before," said David Kong, Best Western International's president and CEO.

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