8/5/2013

An 8% boost in the industry and services sector led global ad spending to a moderate rise in the first quarter of 2013, according to Nielsen. But some of the economy's vital categories, such as automotive and financials, were down, while others, such as consumer goods (up 6.1%), showed modest gains. Regionally, Asia-Pacific and Latin America showed the most growth, and the industry and services sector's 11.5% share of the ad-spend market "solidifies it as a major advertising player among the industries," writes Tanya Irwin. Overall global ad spending rose 1.9% year-on-year to $76.6 billion, writes Caitlin Rossman.

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