Adding an effective video to your company's website landing page can increase conversions and get people talking about your business, says Likeable.com CEO Carrie Kerpen. "Videos allow a deeper look into your organization. Giving potential customers the opportunity to understand who you are and what you do in a simple, shareable format makes it easy for them to spread the word," she says. Having videos shared on social networks can also help boost search ranking, she adds.

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