The rising popularity of prepared food purchased at supermarkets and drug stores may squeeze restaurant sales in the coming decade, according to a study from NPD Group. Prepared food sales are expected to grow 10%, while restaurant traffic is expected to increase only 4%, the report said. “Efforts to pull consumers out of their homes and back into restaurants will require touting the benefits of eating out versus staying at home and cooking or eating meals offered by home-meal replacement retailers," said NPD restaurant analyst Bonnie Riggs.

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