8/2/2013

Taco Bell will unveil a new Doritos Locos Taco flavor on Aug. 22 and is building excitement and debate about the flavor through vague tweets and Vine videos. Taco Bell began its social speculation in June with videos spelling out "New DLT" in flames, but it first provided the launch date this week. The 2012 rollout of the first Doritos Locos Tacos was Taco Bell's most successful product launch ever.

Related Summaries