The travel and tourism market is growing faster than the overall economy and tourists account for about 15% of sales at U.S. quickservice chains, according to the National Restaurant Association. "I want a tourist to come back two to three times during their stay. It's our job to build a sort of 'micro-relationship,'" said Ted Tsakiris, co-owner of Hawaii-based Teddy’s Bigger Burgers, which is adding Chinese and Korean versions of the menu to cater to growing groups of tourists from those countries.

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