The U.S. travel industry's digital ad spending is projected to grow at a compound annual rate of 11% through 2017, hitting $4.96 billion, according to a report from eMarketer. More than three-quarters of paid search clicks for travel and leisure sites came from desktop searches in the first quarter of this year, down from 87.1% in Q1 2012, as mobile increased its share. The study also found that travel industry marketers are switching from banner ads to rich media, video and social formats.

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