8/2/2013

Clients may be less than forthcoming with an adviser about financial well-being because they feel embarrassed and overwhelmed, much like when talking with a doctor about personal health, says Timothy Minard of Principal Financial Group. Trust is therefore vital in the client-adviser relationship, Minard says. "If that client doesn't trust inherently the advice and the recommendations of that adviser, it's going to be very difficult for that client to want to take action," he says.

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