Customers form an impression of a business before they ever walk through the door or buy a product, and companies can enhance that with an engaging Web presence and a nonautomated phone line that provides a personal touch, writes Caroline Cooper, founder of Naturally Loyal. "The more you get to know your customers the easier it is to anticipate their needs, and deliver what they want on a consistent basis to keep them satisfied," she writes.

Full Story:

Related Summaries