Reports that Viacom is in talks with Sony to license its content for the latter's broadband TV service could prove to be "a declaration of war" for the "entrenched triumvirate of cable, satellite and telco distributors," Andrew Wallenstein writes. It could also be a way for Viacom Chairman Sumner Redstone, who also helms the board at CBS, to signal to Time Warner Cable that it could help fuel a rival service, Wallenstein writes.

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