Six seconds are all would-be Internet stars need to amass a ton of followers on Twitter's Vine video format, Jennifer Van Grove writes. Would-be comics such as Brittany-Jayne Furlan are swiping carts to get a rise from shoppers and Nicholas Megalis raps for six seconds about his money made of gummy candy, silly antics that nonetheless pull millions of followers and in many cases have moved longer wares from YouTube into the limelight.

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