U.S. yogurt sales hit $7.3 billion last year, up 6.6% compared with 2011, according to Packaged Facts. Many attribute the increase to the soaring popularity of Greek yogurt, says Michael Neuwirth, senior public relations director at Dannon. The company recently launched a partnership between its Oikos brand and celebrity chef Michael Symon. "The fact was that Michael Symon has eaten and cooked with Greek yogurt for a long, long time, and then when he found Oikos on his own, it was a very organic match for us," Neuwirth said.

Related Summaries