Some 63% of consumers still say face-to-face word-of-mouth restaurant recommendations are the most trusted, but a growing number are also citing social media sources, according to Zocalo Group’s 2013 Recommendations Study. "The No. 1 most credible source of [online] recommendations is YouTube. But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews," said Zocalo CEO Paul Rand.

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