8/16/2013

Joss & Main, a home-focused sales site that merges content with commerce, started with native iOS applications when integrating its mobile strategy instead of first building a mobile Web. "That might not be the right decision for everyone else, but in doing so it really deprioritized mobile Web for us because on day to day, 10% of our visits are from mobile Web," Paul Toms said at eTail East.

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