Automated services for lead nurturing are garnering a large investment in time and money for business-to-business marketers, and including behavioral data can help these processes stay relevant to a B2B audience, according to eMarketer. Marketing automation had 233% year-over-year growth from 2011 to 2012, according to an eMarketer survey. With automated leads, the brand that responds the fastest with personalized content and a smooth buying process will win out, said Joel Book, a principal at Pardot.

Full Story:

Related Summaries